Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

collage of images including couple running and dinosaur overlaid with number 1 in a red circle

Will advertising agencies survive?

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

Black and white head and shoulders shot of Maisie McCabe

Campaign's final quarterly print issue is a map of the future

The only thing this issue of Campaign could possibly focus on is where adland goes next.

Black and white headshot of Maisie McCabe

Saatchis and John Lewis prepare to take flight with Megaforce

The combination of John Lewis, Christmas and Megaforce is the opportunity Saatchi & Saatchi has been waiting for.

Black and white headshot of Maisie McCabe

Coincidences come and go, but not crediting is improper

Ideas rarely appear from nowhere, so there is grace in gratitude.

Maisie McCabe

Brands will benefit if X and Netflix turn their ad sales around

Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms could yet be valuable options.

Photo of Maisie McCabe

Will Adam & Eve/DDB's 'attack' on New York emulate Wham! or Take That?

DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself.

Photo of Maisie McCabe

Will Uncommon be the last big advertising agency acquisition?

Campaign's UK editor wonders how many more advertising agencies will sell for more than £100m.

Photo of Maisie McCabe

If your Cannes wasn’t about the work, it’s your own fault

Take responsibility for the focus of your festival.

Jim Moser

Longtime BBDO executive Jim Moser to leave the network

Abbott Mead Vickers BBDO will report directly to global chief Andrew Robertson following the departure of BBDO’s European chairman.

Ogilvy UK "Cost of beauty" for Dove

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

WPP shop received 37 nominations, while Omnicom agency accrued 35.

Maisie McCabe

Reach like never before

After 15 years of covering out-of-home, Campaign UK editor and Outdoor Media Awards first-time chair Maisie McCabe reflects on the sector’s ability to reach broader and wider - but with new sophistication and responsibility

Image of Maisie McCabe

AI excites and troubles adland in equal measure

With Campaign's global creativity issue out today, the question of whether AI is a tool or a threat continues to dominate industry thinking.

Comic-style illustration of Maisie McCabe

Creative agencies must evolve to stay significant

It is School Reports time again, and while Campaign's verdicts might not please everyone, challenging agencies as well as praising them is key to progress in the industry

(Getty Images)

School Reports 2023: Publicis and WPP top holding companies tables

While holding companies ranked by media agency billings demonstrated little movement compared with last year, there was more movement in the ad holding companies table further down the rankings.

School Reports 2023 analysis: Top 50 media agencies table

A majority of media agencies increased their billings in 2022, though fewer than in 2021.

Campaign's analysis of the top 100 creative agencies table

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board

School Reports: Adam & Eve/DDB overtaken as biggest creative shop by billings

New top agency increased its billings by a third last year.

Essence expanded its relationship with the FT in 2022

School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year.

Let's hope the pitch frenzy leads to some energised client-agency relationships

Meaningful relationships are the key to great work.

A still from the Cheltenham showing Peter Crouch, Shaun Williamson and Colm Meaney together in a crowd at the festival

Paddy Power appoints new ad agency

Irish bookmaker worked with Droga5 London last year.